Agency Project · 2025
EduOda
UX, UI and high-fidelity prototype for EduOda, an education platform offering private classes and scholarship & admission support, restructured so students, parents, teachers and partner institutions each find their path in one scroll.
- Engagement
- Agency project, via Octopus
- Client
- EduOda
- Industry
- Education · EdTech
- My Role
- UX Design · UI Design · Prototyping
- Deliverables
- User journeys · Wireframes · UI design system · High-fidelity prototype · Developer handoff
- Platform
- Responsive web
- Tools
- Figma
Overview
Two products, four audiences, one homepage.
EduOda pairs private one-to-one classes with a scholarship and university admission service, and 2.5% of its net profit funds students who can’t afford tuition. The platform serves students, the parents paying for them, teachers who want to join, and institutions looking to partner.
I worked on EduOda through Octopus, the agency delivering the platform; my part was the UX, the UI and the prototype the developers built from. The previous site treated all of that as one long page. The brief was a clearer, more credible experience: make the two offers obvious from the first screen, give every audience a route, and give the brand the visual weight of a school people trust with their children’s future.
The challenge
Clarity is the product.
Two offers, one door
Tutoring and admissions are different purchases with different urgency. Mixing them blurred both. The site had to split them without splitting the brand.
Trust for parents, speed for students
Parents scan for credibility, teachers, results, institutions. Students want to book a class. Both needed to be satisfied in the first scroll.
Teachers are users too
EduOda grows through its tutors. “Become a Teacher” had to be a real onboarding flow with documents and steps, not a mailto link.
Process
Research, structure, system, prototype.
- 01
Journeys & content audit
Mapped what each audience needs to know before acting, and audited the existing content against it. Most of the copy existed, it was in the wrong order.
- 02
Information architecture
Defined the two-path model (Private Classes / Scholarships & Admission), a subject catalogue, a university section, partnerships and teacher onboarding.
- 03
UI system
Navy for trust, lime for action, white space for calm. A card language for subjects, steps and reasons that scales across pages.
- 04
Prototype & handoff
A clickable high-fidelity prototype of every core flow, reviewed with the client and handed to the development team with specs.
The second path
Admissions got its own stage.
Scholarships and university placement, Turkey, Cyprus, Europe, the USA, is the higher-stakes decision, so it was given a dedicated section with its own hero, a plain explanation of the service and a direct application route, instead of living as a tab inside the tutoring flow.
The homepage introduces both paths up front, “We offer two ways to learn”, so a visitor never has to guess which product they are looking at.
The design
A catalogue, an onboarding flow, and a responsive system to hold them.
Subjects are cards with live teacher counts and a search field. Teacher registration became a stepped form starting with personal details and documents.
Key decisions
Four calls that did the heavy lifting.
- 01
A four-step promise above the catalogue
Choose your course → Find your teacher → Date & time → Payment. Showing the whole booking journey up front lowers the fear of committing to a first lesson.
- 02
Proof as a strip, not a paragraph
+5,000 students admitted, +10 years, +1,200 scholarships, +20,000 lessons, the numbers parents are looking for, in one band they can’t scroll past.
- 03
Teacher counts on subject cards
Each subject shows how many tutors are available. It signals depth and sets expectations before the student clicks through.
- 04
One CTA per audience in the header
Login for existing students, Become a Teacher for tutors, Be our Partner for institutions, each audience sees its own door without cluttering the primary flow.
Numbers the design had to carry
- +5,000
- Students admitted
- +1,200
- Scholarships secured
- +20,000
- Lessons delivered
- 2
- Paths from one homepage
“When the structure is right, the same words start to sound trustworthy.”
Design principle for EduOda
