Freelance Project · 2026
Kimimooi Events
UX, UI and full WordPress build for Kimimooi, an event styling and décor rental studio in Krefeld, NRW, turning a service business into a browsable rental collection where the cart becomes an enquiry.
- Engagement
- Freelance, direct client
- Client
- Kimimooi Events
- Industry
- Event design & décor rental
- Location
- Krefeld, NRW · Germany
- My Role
- UX Design · UI Design · WordPress Development
- Deliverables
- Site structure & flows · UI design system · Live WordPress site · Rental shop & request cart
- Platform
- WordPress · Elementor Pro · WooCommerce
- Tools
- Figma · Elementor · WooCommerce · Contact Form 7
Overview
Event styling that had to feel as considered online as it does in the room.
Kimimooi is a two-person event design studio in Krefeld run by Katja and Aleks. They build backdrops, shimmer walls, balloon installations and table styling for brand events, launches, weddings and private celebrations, and they rent most of it out. The brief covered everything: the positioning, the site structure, the visual system, and the WordPress build itself.
The site had to do two jobs at once: present Kimimooi as a design studio rather than a party-supply shop, and let a customer browse the rental collection and put together a request without ever hitting a hard checkout. Everything is in German, for a German audience, on a stack the owners can run themselves.
The challenge
Three tensions to resolve before a single screen was drawn.
Studio, not shop
Rental businesses default to a product grid. Kimimooi sells atmosphere and concept work, the collection had to sit inside a brand story, not replace it.
A cart that shouldn’t check out
Prices depend on dates, delivery, setup and quantities. A standard WooCommerce checkout would promise a price the studio can’t give yet. The cart needed to become a request.
Two very different customers
Corporate event teams want service tiers, B2B invoicing and reliability. Private clients want inspiration and reassurance. One site, one tone, both convinced.
Process
From positioning to a live site the owners can update themselves.
- 01
Discovery & structure
Workshops with Katja and Aleks on who books them and why. Mapped the offer into five service lines and three service models, Verleih, Verleih mit Lieferung, Full Service.
- 02
Flows & wireframes
Low-fidelity screens for every template: home, Leistungen, Portfolio, Über uns, Kontakt, Shop, product and request cart. The enquiry path was prototyped first.
- 03
UI & art direction
A warm, dark-and-cream palette pulled from their physical work, espresso browns, ivory, soft sand, with a light serif for headlines and generous whitespace.
- 04
WordPress build
Built on Hello Elementor with Elementor Pro, WooCommerce reshaped into a rental catalogue, Contact Form 7 for requests, and a consent-gated Instagram feed.
The design
Dark, warm, editorial, and fully responsive.
Every page opens with full-bleed photography and a single sentence. Below the fold, structure takes over: service cards, audience sections, process steps and the collection.
The rental collection
WooCommerce, rebuilt as a catalogue you browse like a lookbook.
The shop is WooCommerce underneath, but nothing about it reads like a checkout funnel. Products are grouped into the categories customers actually think in, Backdrops & Zubehör, Tischdekoration, Empfang & Sitzordnung, Ballons, Saisonale Dekorationen, with pill filters and search instead of a sidebar.
Each card shows a rental price or price range and a “Zum Produkt” link. Prices carry the § 19 UStG small-business note the studio is legally required to display, placed where it informs rather than interrupts.
Request, not checkout
The cart ends in a conversation.
The biggest product decision on the project: the WooCommerce cart was reworked so that “checkout” sends an enquiry. Customers collect the pieces they like, review the selection on the Warenkorb page, “Überprüfe deine Auswahl und sende deine Anfrage sicher ab”, and submit it with their event details.
Kimimooi then answers with a concept and a quote that includes delivery and setup. No false prices, no abandoned payments, and every request arrives with the exact items already listed.
Key decisions
What shaped the outcome.
- 01
Story first, shop second
The homepage builds the case, who Kimimooi is, what they design, who it’s for, how it works, and only then hands off to the collection. Visitors arrive at the shop already convinced.
- 02
Three service models, made explicit
Verleih, Verleih mit Lieferung and Full Service are presented side by side, so corporate clients self-select the tier they need before they ever get in touch.
- 03
A three-step promise
Anfrage senden → Konzept & Angebot → Umsetzung. Spelling out the process removes the biggest hesitation with a request-based flow: “what happens after I send this?”
- 04
Privacy handled with care
The Instagram feed only loads after explicit consent. The cookie layer distinguishes what the cart needs from what’s optional, in plain German, with Datenschutz and Impressum one tap away.
Build notes
The site runs on the Hello Elementor theme with Elementor Pro templates for every page type, so the owners can edit copy, swap photography and add products without touching code. WooCommerce powers the collection with the checkout replaced by a request flow; Contact Form 7 handles the enquiry and contact forms; the Instagram feed is loaded through a consent gate.
Everything was built mobile-first, the hero video, the arch-shaped image masks and the filter pills all had to hold up on a phone, because that is where most private clients first find an event stylist.
At a glance
- 5
- Service lines
- 3
- Service models
- 7
- Page templates built
- 1
- Request flow, zero false prices
“A rental shop where the cart starts a conversation, not a transaction.”
Design principle for Kimimooi
